"Li'Angelo Ball Already Fumbled.." lol

What’s poppin y’all,

One thing that’s changed a lot in music is the lack of patience—or really, the short attention span of listeners.

I was talking to a friend of mine, a successful rapper who has made his entire living off music, and he said, “Oh, the LiAngelo Ball ‘Tweaker’ thing is already over. They didn’t capitalize enough.”

And I just thought—man, the guy just got signed. The song blew up two or three weeks ago. It was the biggest thing online (in our sphere), and yet, somehow, it's already seen as old news? The track is still getting streams. It’s still on the charts. What more do people want?

I told him they’re probably working on the music video, which takes time—signing a deal, setting up production, getting everything in place doesn’t happen overnight. But his response? “Nah, they could have been pushing more.”

More what? What type of promotion do people even expect? You can’t just force a song into conversation every single day—it gets exhausting. Especially when it comes to social media trends, where the life cycle moves at hyper speed.

The music video dropped the other day, and it's performing well. It’s not the biggest thing ever, but it’s still doing its job, and I thought it was a cool touch to have all three brothers united on it. The issue isn’t whether a song is being talked about, but whether it’s being listened to—and people mix those two things up all the time.

Think about it:

• When was the last time you saw Billie Eilish constantly in the news? Probably when she first blew up. But that doesn’t mean her music stopped being successful. She’s been dropping hits year after year, selling out tours, and pushing albums.

• That song “Sticky” by Tyler, The Creator—people talked about it when it came out, but fans are still listening.

• Even “Not Like Us”—no one's really talking about it much anymore, except for the Super Bowl anticipation, yet it’s still in the top 40 after 37 weeks.

And for context, LiAngelo Ball’s “Tweaker” has been on the charts for three weeks. It peaked at #29, and it’s now at #38—not falling off, still sustaining streams, radio play, and engagement.

We don’t need to be more patient, but we do need to manage expectations. A new artist doesn’t need to always be in the news or have constant viral moments to be successful. Let the music breathe.

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