Nobody cares about Durk's new album & carti sales..

What’s poppin y’all,

Playboi Carti’s album projections are in—250K first week—and for some reason, people are surprised, calling the numbers low.

Let’s be clear:

• These numbers are NOT low.

• However, this may be Carti’s peak in terms of sales.

• For him to outsell this in the future, his next album would have to be even more anticipated than this one—and that’s a tough challenge.

Regardless, if 250K holds (or even goes higher), it’s an outstanding achievement. Compare that to Drake and PartyNextDoor, who just did similar numbers—and Drake has been a superstar for 10–15 years.

I’ve already shared my thoughts on the album itself. I enjoyed it, though I think 30 tracks is a bit much. But we’ve talked about that before.

Lil Durk Dropping an Album from Jail

One thing that stands out to me: Lil Durk is dropping an album on March 28th.

• This project was probably recorded before he went in, but the way we view jail albums in hip-hop has changed—especially after Tory Lanez.

• Tory recorded great music from jail, and even though you can tell it’s on a jail phone, the quality is still solid.

Now Durk is dropping while locked up, and we don’t know when he’s getting out.

• At least with Tory, we know he’s likely doing another five years, so there’s a countdown.

• With Durk? He’s facing life. No trial date in sight.

This situation reminds me of YNW Melly—where at some point, the hype dies down, and people stop caring about new releases.

And that brings me to an interesting thought:

• Should Tory Lanez’s engineer work with YNW Melly?

• Could Melly put out high-quality music from jail the same way?

Academics mentioned that Melly was recording music while on the phone. So with the right team, we might see a shift where jailhouse albums sound just as polished as studio ones.

We’ll see how this all plays out.

• HY

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